Introducing . . .
The Legal Launch Pad
After working with thousands of entrepreneurs, I'm handing over my exact, step-by-step method for legally protecting your coaching and online course business so that you can grow and scale to 7 figures without hiring an attorney on retainer. You in?
"Heck Yes!"Have you ever wondered why the legal side feels so dang hard?
I hear it all the time — especially from passionate entrepreneurs who know it’s important to stay protected but who get intimidated (and let's be real, bored) by the more technical parts of running a business.
. . .
“Joey, I know I can do parts of this myself but I just don’t have the time and energy for the legal stuff!”
“It’s SO HARD for me to find a lawyer who really understands what my business does . . . but I also don’t trust something like LegalZoom to do it right.”
“This legal mumbo jumbo is just over my head. I’ve already spent HOURS researching legal stuff, and all I know now is that my brain hurts.”
“If we’re being real, I’d rather go to the dentist than talk to a lawyer.”
Here’s the thing, bud — I totally get it.
Look, I spent 3 years in law school and then studied for bar exams in two different states — I CAN RELATE to getting overwhelmed with legal stuff. And since I work with tons of entrepreneurs, I can tell you FOR A FACT that you are not alone in wanting to push the legal stuff to the side.
But I also know that YOU KNOW that confronting the legal stuff is a NECESSARY step towards creating the business and impact of your dreams.
You know all the successful entrepreneurs have gone through these legal steps to get LEGALLY LEGIT so that they can be prepared for all that comes with a growing and scaling business … from handling customer problems to building a team.
Which means if you want to join those successful entrepreneurs and have a thriving business yourself ...
… then you need to get this foundational legal stuff taken care of, ASAP.


I have known Joey for about a year and a half now and I have been looking forward to the day when I could work with him. He is absolutely amazing at doing what he does.
Lupita S.
Want to know how successful course creators stay legally covered as they grow?
By protecting their biggest assets (🍑) instead of ignoring risks (🙈).
Successful course creators invest in legal protections so they can rest easy knowing they are personally protected as their business grows.
They know that problems are INEVITABLE for a growing business, so they can take bigger risks and leaps knowing there is a net of protection in place to support them.
They don't stay small to stay safe.
And neither should you.
Introducing
The Legal Launch Pad
My signature program specifically for course creators that gives you my step-by-step legal formula so you can finally rest easy knowing your business is legally legit.
"I'm So Ready For This!"What's Inside
The Legal Launch Pad is a program that hands you my proven process to easily and confidently protect your online course business . . . WITHOUT hiring a law firm on retainer. Here’s what's waiting for you on the inside.
. . .
The Level Up Legal Method
The Legal Launch Pad is built around my signature method that will keep you safe on the legal side. It's where I break down my signature Prepare-Protect-Prosper stages so you can level up your layers of legal protection. This way your business is designed to operate AT YOUR BEST while also preparing you for those inevitable WORST CASE SCENARIOS.
Lawyer-Approved Legal Templates
Ready to get that peace of mind that comes with having strong contracts in place? Or maybe you want to replace those copy-and-paste contracts you "borrowed" online with lawyer-approved language you actually understand that are custom to your online business? We got you. And beyond contracts, we have templates to help you get your LLC, copyrights, trademarks and more in place.
Exclusive Legal Trainings
As an LLP member, you'll get exclusive access to live and recorded legal trainings. During these trainings, Joey and his team will dive deeper into specific legal topics to make sure your business is protected and legally legit (from LLCs and team building to copyrights and trademarks).
Members-Only Community
You know how there are a lot of "fake attorneys" online dishing out legal advice? Yeah, we're annoyed by that too, and our private community solves this. You'll have a legal team in your pocket where you can ask for help confidentially and get answers, support, and accountability from the whole community.
Plus! You get these no-brainer bonuses!!
As if the Legal Launch Pad wasn't amazing enough, we're throwing in even more value to make this the best dang legal program on the planet for online course creators.

Half Off Trademarks
It's true!! Members of the Legal Launch Pad get a full 50% off trademark services from Joey's firm, Indie Law. If you'd rather leave trademarks to the pros, we make it easy AND you can save thousands in the process.

Legal-ish Resource Vault
Contracts are great, but they don't enforce themselves. We've got a growing list of "legal-ish" resources — from hiring your next virtual assistant to confronting copycats — to cover even those not-exactly-legal situations.

Guest Expert Trainings
Inside you'll find exclusive expert trainings to help you take your business to the next level. And if you ever need legal help beyond the scope of this program, we'll connect you with the right fit for your situation.
Are you ready to become LEGALLY legit?
To be honest with you, I own a law firm. I charge my 1:1 clients $500/hour for the kind of advice and legal work I break down for you in this program.
But the reality is . . . most of the legal stuff isn’t rocket science. And I have TOTAL confidence that with my guidance, you can absolutely do this on your own.
Plus it’s one of my FAVORITE things to empower business owners and show them what they can do themselves. So I’m offering it at a no-brainer price.
You can get started for just $200.
Well dang, sign me up!
NOTE: THIS PROGRAM IS NOT IDEAL FOR ENTREPRENEURS BASED OUTSIDE OF THE UNITED STATES

Working with Joey is liberating in a way I've never felt in business ... he gives me permission to show up more fully!
Jennifer S.
Who is the Legal Launch Pad for?
The Legal Launch Pad is a community that transforms "duct tape entrepreneurs" into legally legit and prepared course creators. We’ll be covering the critical legal layers of LLCs, trademarks, copyrights, contracts, and more.
This program is a best fit for course creators and thought leaders who want to . . .
- Learn how to easily and confidently get this legal side stuff taken care of.
- Make sure they've done their LLC, trademarks, copyrights, and contracts correctly the first time . . . so they never have to do it again.
- Reach more people + transform more lives because they stopped staying small and safe from fear of the unknown.
- Lay the critical legal groundwork of paperwork and filings without hiring a lawyer or going down Google rabbit holes.
NOTE: THIS PROGRAM IS NOT IDEAL FOR ENTREPRENEURS BASED OUTSIDE OF THE UNITED STATES
Have a burning question?
Here are some that have come up frequently.
I'm not good at the technical parts of business. Can this program help me?
Do I really NEED this legal stuff for my online course biz?
Can you just do this legal stuff for me?
I have a VA — can I give them access to the Legal Launch Pad on my behalf?
Why not just use LegalZoom?
I already feel comfortable doing some legal stuff on my own (like filing an LLC). Do I need this?
I'm interested, but I'm not based in the United States. Is this a good fit for me?
Can’t I just use someone else’s [privacy policy, terms of use, etc.] that I found online?
Hi, I’m Joey — And I’m Not Your Average Lawyer.
Let's be real. I'm the last guy you'd expect to have gone to law school. I'm a peacemaker at heart (Enneagram 9 here), I don't like to argue, and I care more about being effective than being right.
And when I launched my law firm ... I was terrified. Who would want to hire a kind, approachable lawyer instead of your stereotypical courtroom shark? I seriously almost dropped the -Y to become your average "Joe."
But then everything changed. I discovered this amazing online world of creatives, course creators, and thought leaders ... and I learned these business owners were begging for a more "Joey kinda lawyer."
Flash forward to today. I've helped thousands of entrepreneurs stay protected on the legal side so they can rest easy at night. I've spoken all over the world at conferences, in virtual summits, and with industry-leading podcast hosts to help business owners stay safe and thriving.

What's your zone of genius?
I work with passionate online entrepreneurs based in the US (just like you!) to make the legal side easy so you can focus on growth. Everyone has their zone of genius — mine is keeping it real and teaching you what legal stuff really matters so you can stop worrying about the rest.
I’ve worked with some of the top experts in the online space, and I’ve spoken all over the country about how to better protect your business. And now, I want to give YOU my exact process to setting up your business legally — without the hassle.
You’re here to create an impact. You work too hard and have something too important to risk having it all taken away from you because you didn’t set things up the right way.
With the right process, you can have all your legal ducks in a row without hiring a lawyer — even if you have ZERO experience with the legal side of things. And that's exactly what we're going to do inside the Legal Launch Pad.
—
One more thing. I am a lawyer (and a pretty well-recognized one in this industry). But unless you hire my law firm, I’m not your lawyer.
Signing up for this program doesn't change that. But honestly, once you enroll in the Legal Launch Pad, I will be something more powerful than your lawyer. I’ll be your legal coach. You’ll learn not just about what the law is but how successful entrepreneurs think strategically about the law.
NOTE: THIS PROGRAM IS NOT IDEAL FOR ENTREPRENEURS BASED OUTSIDE OF THE UNITED STATES

Joey is patient, kind, and a true friend to everyone he interacts with, not to mention an amazing advocate and educator. I cannot imagine doing business without him!
Jana B.