Introducing . . .

The Startup Kit

After working with thousands of entrepreneurs, I'm handing over my exact, step-by-step formula for legally setting up your business so that you can grow on a solid foundation with an LLC, privacy policy, and terms of use. You in?

"Heck Yes!"

Have you ever wondered why the legal side feels so dang hard?


I hear it all the time — especially from passionate entrepreneurs who know it’s important to stay protected but who get intimidated (and bored) by the more technical parts of running a business.

“Joey, I know I can do this myself but I just don’t have the time and energy for the legal stuff!”

“It’s SO HARD for me to find a lawyer who really understands what my business does . . . but I also don’t trust something like LegalZoom to do it right.”

“This legal mumbo jumbo is just over my head. I’ve already spent HOURS researching legal stuff, and all I know now is that my brain hurts.”

“If we’re being real, I’d rather go to the dentist than talk to a lawyer.”


Here’s the thing, bud — I totally get it.

Look, I spent 3 years in law school and then studied for bar exams in two different states — I CAN RELATE to getting overwhelmed with legal stuff. And since I work with tons of entrepreneurs, I can tell you FOR A FACT that you are not alone in wanting to push the legal stuff to the side.

But I also know that YOU know that legally setting up your business is a NECESSARY step towards creating the business and impact of your dreams.

You know all the successful entrepreneurs have gone through these steps to form a limited liability company and get LEGALLY LEGIT so that they can be prepared for all that comes with a growing and scaling business … from handling problems to hiring a team.

Which means if you want to join those successful entrepreneurs and have a thriving business yourself ...   

… then you need to get this foundational legal stuff taken care of, ASAP.

I have known Joey for about a year and a half now and I have been looking forward to the day when I could work with him. He is absolutely amazing at doing what he does.

Lupita S.

Want to know the first step successful entrepreneurs take to get their “legal ducks in a row”?


It’s creating a legal business entity.


Here's the truth — as a lawyer for some of the top online experts in the industry, I can tell you that when it comes to legal stuff, getting your LLC is one of the FIRST priorities for a business owner who . . . well, means business.

Look, I don’t need to tell you that the most successful entrepreneurs out there are all about mindset. And it’s become pretty cliche to say things like, “You are not not your business.”

But there's a lot of truth in cliches.

And I don’t have to tell you how important it is to SEPARATE yourself from your business. To not let the state of your business define your sense of self-worth. To not take it personally when someone doesn’t buy. To not feel like a failure because your email didn’t get the engagement you hoped it would.

Because at the end of the day, your business should be treated like something separate from you.

Except . . . until you create a separate entity like an LLC . . . you literally are your business. And everything happening in your business . . . well, it IS all happening to you personally.

You simply don't have that separation in place that all the experts are telling you is so important.

Successful entrepreneurs invest in the protection of an LLC so they can rest easy knowing they are personally protected as their business grows.

They know that problems are INEVITABLE for a growing business, so they can take bigger risks and leaps knowing there is a net of protection in place to support them. 

They don't stay small to stay safe. 

And neither should you.   

I know firsthand how forming an LLC can transform a business (and not JUST literally).

And now, I want to help you transform yours.


The Startup Kit

My signature program that gives you my step-by-step legal setup formula so you can finally rest easy knowing your business is legally legit.

"I'm So Ready For This!"

What’s inside the Startup Kit?

The Startup Kit is a program that hands you my proven process to easily and confidently form your limited liability company . . . no matter which state you’re in.  

This is the same formula I use with my 1-1 law firm clients, and it’s helped my students complete their legal setup without needing to hire a lawyer.

Here’s how the program breaks down:


In this first module, we’ll zoom out and look at your business with a FRESH legal perspective. You’ll discover how the rest of this Startup Kit fits into not just your legal strategy, but your overall growth strategy. 


Imagine knowing EXACTLY what to do in your state to get your LLC taken care of. That’s exactly what happens in this module. After going through some key lingo terms, you’ll get my step-by-step plan for creating your LLC no matter what state you’re in. You’ll also learn what important steps often get overlooked, and we’ll talk about what you need to do to keep your LLC alive and maintained in your state. 


Now that your LLC is made, it’s time to update your website! There are two critical agreements you need to have on your website — your privacy policy and your terms of use. In this module you’ll get my lawyer-approved templates to cover you here, and you’ll discover what makes these agreements so dang important.


The foundation is in place — but what’s next? What about copyrights, trademarks, contracts? Inside this module, you’ll get my insights on legal steps to prioritize next in your business . . . because a growing business needs extra protection to keep you covered!

Are you ready to become LEGALLY legit?

To be honest with you, I own a law firm that does LLC formations. I charge my clients $700+ to do this setup for them (and that doesn’t even include filing fees).

But the reality is . . . forming an LLC isn’t rocket science. And I have TOTAL confidence that with my guidance, you can absolutely do this on your own.

Plus it’s one of my FAVORITE things to empower business owners and show them what they can do themselves..

Oh yeah . . . and since this is the first time I’m running this . . . I’m offering it at a no-brainer price with a sick guarantee.

You can get started for just $99.

But that's not all. After 30 days, if you’ve done the work and you feel like you still don’t know how to do this stuff, I’ll give you your money back.

Yep. It’s literally risk-free!

Well dang, sign me up!

I'm so excited! This feels liberating in a way I've never felt in business ... permission to show up more fully.

Jennifer S.

Who is the Startup Kit for?

The Startup Kit is here to help you literally transform yourself from a “sole proprietor” to a freaking business owner with an LLC that’s separate from you and keeps you protected. We’ll be focused specifically on getting that LLC set up correctly AND tackling the two legal agreements you absolutely need for your company website — your privacy policy and terms of use.

Which means this program is a best fit for online coaches, course creators, freelancers, consultants, and creative entrepreneurs who want to . . .

  • Learn how to easily and confidently get this legal setup stuff taken care of.
  • Make sure they've done their LLC correctly the first time . . . so they never have to do it again.
  • Reach more people + transform more lives because they stopped staying small as a “little ol’ sole proprietor.”
  • Have their LLC formed AND critical website agreements in place in under 3 hours.
"That's me! I'm in!"

Due to recent changes at the United States Patent and Trademark Office, business owners based outside of the U.S. must hire a U.S. lawyer to file a trademark application on their behalf. If you are based outside of the United States, please reach out to Joey's law firm, Indie Law. You can book a free call at

Have a burning question?

Here are some that have come up frequently.

"Okay this is awesome. Sign me up!"

Hi, I’m Joey — And I’m Not Your Lawyer.

It’s true. I am a lawyer (and a pretty well-recognized one in this industry). But unless you hire my law firm, I’m not your lawyer.

Signing up for this program doesn't change that. But honestly, once you enroll in the Startup Kit, I will be something more powerful than your lawyer. I’ll be your legal coach. You’ll learn not just about what the law is but how successful entrepreneurs think strategically about the law.

You may know me from . . .

I work with passionate online entrepreneurs (just like you!) to make the legal side easy so you can focus on growth. Everyone has their zone of genius — mine is keeping it real and teaching you what legal stuff really matters so you can stop worrying about the rest.

I’ve worked with some of the top experts in the online space, and I’ve spoken all over the country about how to better protect your business. And now, I want to give YOU my exact process to setting up your business legally — without the hassle.

You’re here to create an impact. You work too hard and have something too important to risk having it all taken away from you because you didn’t set things up the right way.

With the right process, you can have an LLC set up in under 3 hours — even if you have ZERO experience with the legal side of things. And that's exactly what we're going to do inside the Startup Kit.

Joey is patient, kind, and a true friend to everyone he interacts with, not to mention an amazing advocate and educator. I cannot imagine doing business without him! 

Jana B.

The Startup Kit

Just $99

for all this . . .

  • Step-by-step instructions to form an LLC in all 50 states
  • Lawyer-approved templates for a privacy policy and terms of use for your website
  • Peace of mind on the legal side without hiring an attorney
  • Lifetime access
  • 30-day guarantee
Buy Now

I can't wait to see you in the program!

"Let's do this!"