Episode 111: How To Ace The Name GameFeb 14, 2023
My bud, Alexandra Watkins, Chief Executive Boss Lady of Eat My Words, joins The Business Growth Advantage show, this week!
With over a decade of experience in crafting brand names that capture the attention and loyalty of customers, Alexandra has become an authoritative figure on the topic.
Her book "Hello, My Name is Awesome: How to Create Brand Names That Stick" was named as one of Inc Magazine's Top 10 Marketing Books. Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox and she has achieved global recognition for her work.
Alexandra is not afraid to name names, especially in her entertaining presentation “How Not to Name Your Startup.” She is a popular speaker and has delighted audiences at conferences including Startup Grind, Endeavor, Collision, and LA Tech Week. She especially enjoys speaking to MBA students and has been invited to lecture multiple times at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other fine academic institutions.
If you want to discover the keys for creating a unique and meaningful brand name! Gain insight into tips and tricks that will help accelerate your business success, you don’t want to miss this!
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00:47 - This Week on the Business Growth Advantage
03:43 - Strategies on Making a Trademark Name
06:23 - Claim to Fame
15:19 - Making Names interesting
19:50 - Domain Name Mindset
25:03 - Intuitive Spelling
29:02 - Genericide
41:56 - Create a Brief by Alexandra
42:30 - The Power of Team Building
53:26 - What Style of Name does Joey Like?
01:05:59 - Brainstorming technique
01:09:41 - Phrase Worthy
01:15:12 - How to Name Better