Episode 116 - The Science Behind Your Branding: How To Build Your Brand IP

brand business growth entrepreneur May 12, 2023
How To Build Your Brand IP

My bud, Stephanie Riel, founder of RielDeal® Brands joins The Business Growth Advantage show.

Stephanie Riel is a brand strategist and marketing consultant and the founder of RielDeal® Brands. Stephanie started her first business at the age of 22 - before she had even graduated college.

Since starting that first business, she has spent more than a decade supporting everyone from small businesses to Fortune 10 companies building and growing their businesses by crafting a brand marketing strategy that drives visibility, generates leads and nurtures those leads to convert.

In her personal time, she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her dog Teddy the Schnoodle.

Don't miss out on this amazing learning opportunity - if you want to know the strategies how to build a recognizable brand identity. Join us to another episode of The Business Growth Advantage show.

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Show Notes:

0:00:33 - Stephanie’s Entrepreneur Journey

0:04:50 - The difference of Branding and Marketing

0:06:38 - Biggest mistakes to avoid when building a brand

0:10:05 - The importance of having a personal connection when creating a brand

0:15:16 - The “Science” behind branding

0:19:10 - Avoid competition - Key for successful business

0:22:31 - Talks about why typography is important in branding

0:28:00 - How Stephanie and her team works

0:32:09 - Naming the brands

0:38:17 - Ways to reach Stephanie and her team



Listen to this episode (and others) on the podcast platforms:
Apple Podcasts || Chartable || Libsyn