Episode 74: How to Gain a Competitive Edge in Today’s Legal Marketing with Harlan Schillinger
Mar 22, 2022
Recap:
My bud, Harlan Schillinger joins The Business Growth Advantage show this week!
Harlan is a genius when it comes to marketing law firms and widely considered the Grandfather of Legal Advertising — he is the very first in the Legal field to produce and market Television Advertising for the Legal community
Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable, and obtaining high-value cases.
Harlan knows the business of legal marketing like no one else - I highly recommend you listen…very carefully…and take lots of notes..
Harlan is a genius when it comes to marketing law firms and widely considered the Grandfather of Legal Advertising — he is the very first in the Legal field to produce and market Television Advertising for the Legal community
Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable, and obtaining high-value cases.
Harlan knows the business of legal marketing like no one else - I highly recommend you listen…very carefully…and take lots of notes..
Follow him on social:
Show Notes
00:47 - This week on the Business Growth Advantage
01:46 - Meet my guest, Harlan Schillinger
03:08 - Discussion about how legal advertising started and continuing to help law firms
07:08 - Building processes to help build and grow your business
09:43 - How to Win Friends & Influence People by Dale Carnegie
13:58 - You get what you ask for and discussion about the idea of niching down
17:40 - What are exit strategies - how do you get out?
22:11 - Continuing the work, adding value to others and looking into the future
27:03 - Discussion about how do people feel when they do business with you
31:37 - Link to Facebook Video + The Business Growth Advantage Facebook Group
01:46 - Meet my guest, Harlan Schillinger
03:08 - Discussion about how legal advertising started and continuing to help law firms
07:08 - Building processes to help build and grow your business
09:43 - How to Win Friends & Influence People by Dale Carnegie
13:58 - You get what you ask for and discussion about the idea of niching down
17:40 - What are exit strategies - how do you get out?
22:11 - Continuing the work, adding value to others and looking into the future
27:03 - Discussion about how do people feel when they do business with you
31:37 - Link to Facebook Video + The Business Growth Advantage Facebook Group
