Episode 76: How to Engage the Science of Persistence to Influence People with Jeff C. West

business growth entrepreneurship legal tips podcast trademarks Apr 12, 2022


My bud, Jeff West, joins The Business Growth Advantage Show!

Jeff West is the award winning author of the heartwarming business fable, The Unexpected Tour Guide, winner of the Bronze Level Award in the Business Fable Category from the Axiom Business Book Awards in 2015 and recipient of kind endorsements from bestselling authors Bob Burg, Brian Tracy and Tom Hopkins.

If you want to know how we can work within that science of persistence to attract and retain clients, build loyal and successful teams, and create the most meaningful relationships with family and friends, then you can’t miss this episode with Jeff!

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Show Notes
00:47 - This week on the Business Growth Advantage
02:06 - Get to know Jeff C. West
05:06 - Descartes' Error by Antonio Damasio
07:50 - The fusion point of emotion and logic, the science of persistence
13:24 - Creating extra positive, emotional connection between you and your clients
19:04 - The Unexpected Tour Guide by Jeff C. West
29:07 - Taking a look back, what are the things you're most proud of?
31:13 - If their values doesn't align with yours, it creates a collision point
34:45 - Visit https://jeffcwest.com/ufc/ and work with Jeff
39:21 - Join our new Facebook group, The Business Growth Advantage



Listen to this episode (and others) on the podcast platforms:
Apple Podcasts || Chartable || Libsyn