Episode 78: How to Have More Fun Writing Emails & Make it Irresistible with Bobby Klinck
Apr 26, 2022
Recap:
My bud, Bobby Klinck, joins The Business Growth Advantage Show!
Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.
Bobby has distilled his email wisdom into a snark-filled book titled Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want To Read (And That Will Actually Make You Money!)"
If you want to learn fundamental marketing concepts to skyrocket your business then you do not want to miss this episode.
Follow him on social:
Show Notes
00:47 - This week on the Business Growth Advantage
01:24 - Say hello to Bobby!
03:22 - What is it about marketing that people have wrong?
09:04 - Difference between Demand and Awareness
11:37 - The Difference between Marketing and Branding
14:21 - What is it that most people call marketing?
13:34 - Pressure on Marketing
23:32 - What made Bobby decide to focus on emails?
27:56 - Why are you sending me pictures of you with random women?
30:33 - Idea of Bobby's Brand Personality
37:01 - Tips for emailing
51:58 - Join our new Facebook group, The Business Growth Advantage
52:00 - Link to Facebook Video
